If a seller tells you they don’t want to sell because of the COVID-19 pandemic, there are a few steps you need to take to reassure them that there’s nothing to worry about. First, you must have a COVID-19 plan in place and tell them a story illustrating specifically how this plan works. For example, I recently sold a home for a client who had zero exposure to any buyers because we handled the entire transaction virtually—all part of the plan my team and I have in place.
